Catastrophe

About Cat Cafe

Cats lounge in Terre Haute inviting calm, curiosity, and connection; we nurture whiskered personalities and soulful moments with every visit. We are using Pathos to communicate with ur soul.

How Pathos Is Used By Catostrophy To Promote Visits To Cats At Catostrophy,

visitors can reserve times to interact with cats prior to making a decision about adopting the animal. One of the strongest techniques used by Catostrophy to bring people into their establishment and create adoptions is the use of pathos (emotional appeal). Catostrophy can appeal to people’s emotions and create an emotional bond between potential adopters and the cats in their care. One example of how pathos has been employed what Catostrophy has been to spotlight the experience of shelter cats. Catostrophy expresses the emotional impact of cats that have been waiting for a home without receiving regular human affection or contact. Once someone understands that simply being with a cat will make that cat experience love and comfort, that person is more likely to feel compassion and more likely to want to make an appointment to interact with that cat.

Another example of how to use pathos is to tell rescue stories. A lot of cats at catostrophy are there after having been abandoned or taken from horrible places. Reading these stories on Catostrophy’s blogs or social media accounts or when learning about that particular adopted cat—helps people understand what those cats have been through. By viewing a cat that has been neglected or thrown away; it evokes empathy for the cat and motivates individuals to provide the cat with a second chance. Because there are so many cats at Catostrophy that have unique personalities, using descriptions like “playful little kitten who loves to play with toys” or “timid cat who just needs a patient, caring person” serves the purpose of helping people envision themselves forming a relationship with that particular cat. By providing small details that show the animal is not just a shelter cat but a companion potential, this can evoke an individuals’ desire to visit with the cat. The use of visual storytelling is also a strong use of pathos. For example, pictures and videos of cats in the act of being held by visitors and purring or the cat playing in their environment evokes feelings of warmth and happiness. When potential visitors see each other having fun with the cats, it will make them think they will have a similar experience and will feel the need to book a visit as well.

Finally, Catostrophy emphasizes the enjoyment and emotional benefits of being with a cat. Many of their promotional pieces promote sitting with a purring cat and/or watching playful kittens play: as such, spending time with animals is both therapeutic for the visitors as well as beneficial for cats. Pathos serves to create strong emotional ties to an individual and a cat. By sharing stories, highlighting cat personalities, and demonstrating the positive effect of being with a cat, Catostrophy inspires potential visitors to book an appointment to visit with the cats or possibly adopt one when they leave.